Social Business (Viya Health)
For millions around the world, the journey to health and wellness is confusing, unreliable, and disempowering. In low- and middle-income countries, foreign aid-driven, unsustainable markets, barriers to access to care, and fragmented, siloed offerings make the experience even more challenging.
To tackle these disparities, PSI established, a diverse portfolio of locally led, globally connected social businesses operating across 26 markets.
Viya Health is generating demand, designing health solutions with our consumers, and working with local partners to bring quality and affordable health products and services to the market. We operate with a double bottom line: generating revenue from the sale of products and services while maximizing the impact on consumers’ health and well-being.
“The evolution of our social business and its conceptualization into Viya Health stands as a beacon of progress. With its relentless dedication to breaking taboos, dispelling misinformation, and enhancing the quality of health delivery, Viya Health is an example of how social business not only creates ripples of change but also illuminates a transformative path forward.”
— Marcie Cook, Vice President, Social Business and Global Operations
The content on this map updates periodically. Last update 03/2024
GLOBAL BUSINESS,
LOCAL ADAPTATION
Viya Health leverages PSI’s global experience, technical expertise, and local knowledge to adapt to diverse markets – and offer consumers a consolidated, easily accessible health journey through every life stage.
Consumer insights drive Viya Health from start to finish. We leverage PSI’s consumer-powered healthcare experience, ensuring decisions are made based on consumer’s needs and desires. Their voices, from product exploration to design, launch, and sales, ensure that products not only meet consumers’ needs but exceed their expectations. The consumer is our CEO.
At the heart of Viya Health is the VIYA brand, VIYA builds on the existing PSI offer around the world — product distribution, IEC and support to pharmacies and clinics — by expanding it into a digitally enabled health and wellness ecosystem, to equip women and men to own decisions for their bodies, health, and future. From puberty to adulthood and beyond, it’s their go-to solution for reliable information, decision-making support, and access to a range of quality products and services,.
Viya Health relies on localized, entrepreneurial leaders with a deep understanding of the markets we work in and who can balance the evolving consumer needs with the interests of the sustained business. We maintain value-based partnerships to help our businesses address unmet consumer needs without reinventing the wheel.
Viya Health aims to achieve both business viability and deliver social impact. We prioritize activities that either generate revenue or create an environment that facilitates future revenue generation towards a sustainable business model. Commercial sustainability will ensure that quality, affordable products can be made continuously available to the consumers, keeping their needs at the center.
OUR Offerings
Providers
Targeted health support, e-learning, and technological innovations.
Brick & Mortar
Portfolio of health products distributed by Viya Health to pharmacies and clinics
Telemedicine
Access to services, including counseling, e-diagnosis, prescriptions, and referrals vetted or designed by Viya Health.
E-Commerce
Portfolio of health products recommended by Viya Health, online for convenient delivery.
Content & Community
SRHR education, information, and community-building curated by Viya Health.
Digital Info & Advice
Online health resources, including chatbots, social media, and websites.
Invest In
Self-Sustaining Impact
Health consumers need stronger mixed health systems that can continue to provide quality, affordable and integrated care, well after a project’s funding ends.
Viya Health is early in its journey and we require the support of bold, brave, and innovative investors and partners to build out the evidence, systems, and processes needed to catalyze our social businesses towards success and meet the needs of consumers.
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Our
Experts
Marcie Cook
Vice President, Social Business & Global Operations
US
Claire Stokes
Global Lead for Operations and Strategy
US
Andrea Novella
Senior Advisor, Global Digital Health
US
Betty Abera
Head, Social Business Marketing
US
Daniel Ogembo
Head, Social Business Finance
US
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