Self-Care

We work with a diverse group of partners to build political will for self-care through global and country-level engagement of government and civil society. We support more governments to develop national self-care guidelines and to translate guidelines to practice.

We elevate user and market insights to upstream partners to incubate and test new products from self-diagnostics to self-administered contraception, including mapping and prioritizing product and service opportunities across health areas, channels and geographies.

Our approach is tailored to market context to address both demand and supply side constraints to self-care product introduction. We leverage person-centered delivery models, provider behavior change approaches, and new and existing digital solutions to bring care closer to consumers and support the integration of self-care efforts across health areas.

Creating partnerships at the country level with national market actors is essential to supporting the broad uptake of self-care interventions. We work through public, private sector and community channels to introduce self-care innovations and partner with local market actors to transition successful product and service introductions to scalable, sustainable platforms.

While the self-care evidence is promising, it is limited. PSI works to further develop the learning agenda, understand the perceptions and readiness among consumers and providers, and share evidence with relevant stakeholders to guide policy, implementation and financing of self-care so that health systems are responsive to consumer voices.