The Social Marketing Evidence Base was compiled from a systematic review of published literature evaluating social marketing interventions in global health. Thirty-five studies assessed the effectiveness of social marketing on behavioral factors, behavior change, and health outcomes related to child survival (19 studies covered diarrhea prevention, water treatment, sanitation, and hygiene; 15 covered nutrition; 1 study covered maternal-neonatal mortality; and 1 study covered the integrated management of childhood illness). This document provides an overview of the results from the studies on child survival.
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