Provider Behavior Change Communications (PBCC) are one-to-one interactions between PSI representatives and providers that are designed to positively influence provider behaviors by offering individualized solutions to both needs and barriers to behavior change. This toolkit follows best practices from the pharmaceutical industry.
Module 2: Communications & Materials Development contains manuals and workshop tools for developing PBCC messages and materials. It includes a PBCC Framework Facilitation Guide to guide message development, a guidance on creating and using visual aids, and examples of messages and materials from programs in reproductive health, medical abortion, post-abortion care, and tuberculosis.