At PSI’s TOP clinics serving key populations, there was consistently high HIV yield among peers using social media. Myanmar experienced a digital technology leapfrog. From 2013 to 2017, the cost of SIM cards dropped from $1,000 to $1.50. By 2017, there were 14 million new social media users and 14 million new internet users in Myanmar — 70% of whom accessed the internet through mobile phones. Sweeping policy changes and rapid introduction of smart phones presented an unprecedented opportunity to reach key populations in Myanmar. In January 2017, PSI invested in a dedicated social media team at TOP to responded to private messages (on Facebook, Line, Bee-talk, GRINDR and Viber), fielded hotline calls and offered online referral vouchers, which allowed us to track each conversation from online messaging to arrival at the clinic. Patients show their online referral vouchers at registration at the clinic and are eligible to receive a $1 incentive. TOP also posted daily to its separate MSM-targeted and FSW-targeted Facebook pages, private Facebook groups, and Instagram account. TOP also supplied phones to peer outreach workers, enabling them to hold private outreach conversations through Viber, overcoming a common barrier for sex workers to learning about services.
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