“Transgender women represent a distinct population often subsumed within men who have sex with men (MSM), but with unique social, cultural and behavioral characteristics that make them particularly vulnerable to HIV infection.”
This evaluation explores the Sisters programme, launched in 2004 by Population Services International (PSI) in an effort to prevent HIV among transgender women in the city of Pattaya in eastern Thailand. Specifically, the goal was to find out whether participation in Sisters is related to having received an HIV test and to using condoms and water-based lubricant consistently.
As explained here, PSI uses a social marketing approach to address key motivators and barriers to HIV risk reduction in the context of the stigma that transgender women face in Thai society. Sisters addresses HIV prevention within the context of providing a safe haven and broader social support to transgender women. Staff, peer educators, and volunteers are all transgender women.
Read the full article on The Communication Initiative’s website