SEX. Thousands of Trinidadians and Tobagonians do it every day, many ignorant or simply uncaring about healthy sexual practices.
So how do you get these sexually active people, including marginalised groups such as sex workers and men who have sex with men (MSM), to be cognizant of their own sexual health, and even change their practices and adopt a safer, healthier lifestyle? If you are PSI/Caribbean, which created the very popular “Got it? Get it.” condom campaign, then you approach it like a business product – you market it.
Read the full article on Newsday