High quality, person-centered care is essential to improving the health and wellbeing of individuals, families, and communities. MOMENTUM Private Healthcare Delivery – part of a suite of awards funded by the U.S. Agency for International Development (USAID) to holistically improve family planning and maternal, newborn, child, and reproductive health services – supports access to high quality health services and seeks to strengthen the capacity of private sector health workers to provide respectful, person-centered care. In pursuit of these goals, MOMENTUM uses
the Counseling for Choice (C4C) approach.
This brief describes MOMENTUM’s experience implementing C4C, focusing primarily on a case study from Uganda and drawing on additional experiences from Niger, Mali, Cote d’Ivoire, and
Ghana. The brief shares lessons on how adaptations to C4C’s standard tools and training impacted knowledge transfer to providers and the effectiveness and scalability of the approach. Finally, the recommendations outlined in this brief are intended to reach a wide stakeholder group, including national governments and donors seeking to invest in person-centered approaches like C4C, as well as FP program managers and implementers interested in putting the globally available C4C tools into practice.