Transform/PHARE generates innovative evidence-based social and behavior change communications to address barriers to modern contraceptive use, transform attitudes about reproductive health and promote family planning in West Africa.
Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming. Innovation is not necessarily an invention that is entirely new, it may be building on an approach from a different field or combining two or more existing approaches.
Learn more about what we’re doing in Cote d’Ivoire with men from the informal sector.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID). This website and the corresponding contents were prepared by PSI and its partners for USAID, Contract Number AID-OAA-TO-15-00037. The contents are the sole responsibility of PSI and do not necessarily reflect the views of USAID or the United States Government.
Ce site web a été rendu possible grâce au généreux soutien du peuple américain par l’intermédiaire de l’Agence des États-Unis pour le développement international (USAID). Ce site web a été préparé par PSI pour l’USAID, sous le numéro de contrat AID-OAA-TO-15-00037. Le contenu de ce site web relève de la seule responsabilité de PSI et ne reflète pas nécessairement les opinions de l’USAID ou du gouvernement américain.
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