Market Potential
A Case for Investing in
On-Demand Contraception
Infrequent sex is one big reason why women aren’t using contraception. How might this change if we introduced a woman-controlled, on-demand contraceptive option?
Addressing the needs of women and girls having infrequent sex has the potential to reach an additional 46 million contraceptive users, more than 40 percent of whom are likely to have had an unmet need for contraception.
So where do we go from here?
The following analysis seeks to improve our understanding of the potential impact and outcomes of introducing a woman-controlled on-demand option.
What the data says
We measured the potential impact and outcomes in terms of the number of new users, total contraceptive usage,
pregnancies averted, market size and public/private sector market potential. We outline below what we found.
Providing access to on-demand contraception to at least 50% of woman could increase the modern contraceptive prevalence rate (mCPR) by 1-2%. This increase on modern contraceptive use would result in 1,000,000 fewer unintended pregnancies and more than 250,000 fewer abortions.
The woman-controlled on-demand contraceptive market is likely to grow primarily in the private sector, but robust public sector development will be required to reach more women
About 60% of users may prefer obtain this method in the private sector while 40% are likely use the public sector, provided there is widespread availability in both.
The woman-controlled, on-demand market could reach 400M doses per year, attracting additional investment. Realizing this potential will require up-front investments, including a clinical trial, regulatory activities and market shaping to catalyze the market.
Let's partner to be
Ready When She Is
To truly serve all women and girls – and to achieve the SDGs – we must continue to disrupt the status quo. When we invest in building a market for on-demand, women-controlled contraceptives, we are investing in being #ReadyWhenSheIs.
Will you join the movement?