After his teenage daughters visited Africa and Asia, the head of a venture capital firm decided to start offering affordable birth control in the U.S. and putting the proceeds toward reproductive health in the Third World.
In partnership with pharmaceutical provider Afaxys and Population Services International, which runs health programs in dozens of countries, Scottsdale-based Phoenix Capital Management launched PRJKT RUBY, a website that allows women in the United States to purchase birth control for $20 per month, in February.
Peter Ax, the firm’s founder and managing partner, said the project stemmed from a discussion about gender roles in Third World countries that followed his daughters’ trip.