This piece originally ran on Ezweni News.
Mzansi’s young men about town just got a new wingman to have their backs when they’re out on the nighttime prowl. Population Services International (PSI) has just launched Skore, a condom range that offers today’s urban elite patented pleasure- and performance-enhancing innovations.
“Skore is designed for young men with big ambitions for their lives, and a lust to explore all aspects of life and love to the fullest,” says Ndinatsei Mumbengegwi, Self-Care Portfolio Brand Manager at Population Services International (PSI). “These young sophisticates appreciate the finer things in life, especially when it comes to their romantic lives—Skore was designed just for them. Skore is their perfect wingman, always ready to help them take intimacy to new heights.”
Skore comes in two ranges, each with several variants all incorporating innovative patented features that no other condom brand offers: the Zeus masking scent and environment-friendly certification by the Forestry Stewardship Council (FSC). They also all come with disposable pouches.
Skore’s Champion range comprises ZigZag, with a pleasure-enhancing, patented zig-zag dotted and studded design, while the Timeless variant features climax-delaying lubricant to extend the ecstasy. As the name suggests, Skin Thin condoms are ultra-thin, so that nothing comes between the partners, enhancing intimacy and offering exquisite sensations.
The Nothing range offers scented and flavoured variants in strawberry or chocolate to add more spice to any encounter, with a climax-delay variant as well. True to its name, this series feels like there is nothing coming between the partners.
The Skore range was developed based on extensive market research to match what this market niche wants.
“The Skore Man is sophisticated, open to sexual experimentation but always concerned to amplify his partner’s pleasure as well as his own. He’s well groomed, and takes care of his appearance—only the best will do for him,” Ndinatsei Mumbengegwi concludes. “We created Skore to add the final touch to his ensemble. Before going out, every man checks that he smells good, and has a timepiece, wallet and keys. Skore aims to be the final, essential item on the checklist, the wingman everybody needs to help him score in just the right way.”