It was just a few cases, but when the Ebola epidemic “came home” it evoked a much more intense and widespread emotional response in our communities—and in the press—than when it was very far away and, therefore, more abstract. Irrational fear played a role in this amplified response; however, data from a variety of sources strongly suggests that the closer to home victims are and the more like us they are, the more likely it is that they will evoke an emotional response that results in our providing financial assistance.
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