Mexico is the country with the highest prevalence of obesity in the world. In an effort to battle the obesity epidemic and encourage a healthier lifestyle among young people, PSI/Mexico led 250 Mexican youth in the “Aliviánate, sacude tu vida” event. The goal of the two day event, which took place between September 11th and 12th 2010, was to encourage young people to drink water and increase their involvement in physical activities so that they may lead healthier lives.
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