Hypertension is a significant contributor to cardiovascular disease (CVD)-related morbidity and mortality in Vietnam. An estimated 39% of people with hypertension are unaware of their status, and 79% of adults aged 30-69 years with elevated BP are not using medication. Since 2012, PSI/Vietnam (PSI) has used social marketing and social franchising techniques to increase private sector contributions towards early detection and effective management of hypertension. In 2017, with support from the Healthy Communities project, PSI evaluated BP outcomes among a cohort of 326 adult clients recently diagnosed with hypertension by private clinics affiliated with PSI in Dong Nai and Thai Nguyen provinces, which resulted in the design of a BP Evaluation Study to document BP levels and retention in treatment.
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