A Note from the Leaders of PSI’s Global WASH Team: Our Critical Work To Slow the Spread of COVID-19

Posted June 8, 2020
Impact Area COVID-19, Water, Sanitation & Hygiene

By Jennifer Marcy and John Sauer, Senior Technical Advisors, WASH

Safe water, sanitation and hygiene (WASH) practices play a central role in preventing the spread of the novel coronavirus, as well as maintaining people’s health during this outbreak and beyond. Mitigating the damage caused by this virus requires that everyone have access to safely managed water, sanitation and hygiene products and services—and that they practice preventative behaviors, such as regularly washing or sanitizing hands and regularly disinfecting surfaces. It is also important that human excreta are properly contained, transported, treated and disposed of, and that water is safe, uncontaminated, and available in sufficient quantities for drinking, cooking and cleaning.

Barriers to Safe Behaviors

While fear of COVID-19 is a strong motivator for the adoption of preventive behaviors at home, in public places, schools and healthcare facilities, it is only possible when people have access to the right products and services to do so. However, many people are not able to adopt safe behaviors due to the lack of infrastructure, the absence of affordable, appropriate, and desirable products, supplies and materials, and/or the lack of services. For example, in Sub-Saharan Africa, over 400 million people live in homes that have no hygiene facilities at all (JMP 2017) and globally more than 1.5 billion people have no sanitation services at their health care facility (JMP 2016).

Thanks to our donors, PSI is responding to meet some of these critical gaps for at-risk populations by adapting our existing programs and deploying interventions with new funding focused on behavior change, education, and market development to improve access to basic, yet desirable, products to increase uptake of healthy WASH behaviors.

This includes working with local business partners to ramp up innovative production and distribution of basic WASH/COVID-19 commodities, like hand sanitizer (Ghana) and handwashing facilities (Benin, Cote d’Ivoire and Ethiopia). We’re working to increase the sales of household water treatment and surface disinfection products (Angola), and assisting countries in supporting providers to incorporate improved Infection and Prevention Control measures (Vietnam). We’re supporting WASH social behavior change campaigns in multiple countries.

Click here to see a full map of where we’re using WASH interventions to fight COVID-19.

Our Work

PSI’s COVID-19 response work is focused on three pillars:

Increasing Access to WASH Products through Market Development

PSI has learned that one of the main barriers to the uptake of WASH products is that they don’t meet the requirements of consumers from the perspective of affordability and desirability. PSI is working to increase the range, quality, desirability and affordability of WASH products, including handwashing stations, alcohol-based hand sanitizer, and disinfectants, available for households and institutions (health centers and schools) in several countries. PSI is leveraging its existing in-country networks of regional distributors and retail business partners across regions, and building relationships with new ones, to strengthen the quality and expand the supply and distribution of WASH products. PSI continues to identify and activate local business networks and to train and support them in marketing and distribution, manufacturing, and product development.

Supporting Healthcare Workers and Pharmacy Staff

For nearly all of its 50-year history, PSI has been building the skills of clinical and pharmacy providers and developing tools to track quality and service volume. PSI will maximize existing digital tools such as e-Learning platforms and channels such as Interactive Voice Response (IVR) and WhatsApp as a route to provide timely and cost-effective capacity building. These tools will also lend support to providers on COVID-19 related matters such as infection prevention and control. PSI will also support administrative, clinical, and support staff to implement critical infection prevention and control (IPC) guidelines, tools, protocols. These tools enable programs to better analyze the quality of care while safeguarding the health of both providers and patients.

WASH Social Behavior Change Campaigns

To ensure consistent use of WASH products for the prevention of COVID-19, PSI is collaborating with government partners worldwide to deliver social behavior change (SBC) campaigns. These will be channeled through established media partnerships, digital platforms and safe interpersonal communications. In the digital space, PSI will apply social media monitoring and social listening tools to assist in the regular and systematic tracking of public opinions related to PSI’s and other implementing partners’ WASH SBC efforts. These tools will allow PSI’s SBC team to better analyze demographic data, trending topics, interactions, and reactions to drive content development and better engage mobilizers and target users.

Finally, thank you for being a part of this WASH network, whether you are a friend, partner, donor, peer organization or colleague. We look forward to exchanging stories, lessons, and ideas with you as we work together to slow the spread of COVID-19 and realize the promise of access to safe water, sanitation, and hygiene for all.

Jennifer Marcy and John Sauer
Senior Technical Advisors
WASH

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Digitalizing contraceptive counseling to reach rural women and girls in Ethiopia

By: Fana Abay, Marketing and Communications Director, PSI Ethiopia

In rural Ethiopia, women and girls often face significant barriers in accessing healthcare facilities, which can be located hours away. Moreover, there is a prevailing stigma surrounding the use of contraception, with concerns about potential infertility or the perception of promiscuity. To address these challenges, the Smart Start initiative has emerged, linking financial well-being with family planning through clear and relatable messaging that addresses the immediate needs of young couples—planning for the lives and families they envision. Smart Start takes a community-based approach, utilizing a network of dedicated Navigators who engage with women in their localities. These Navigators provide counseling and refer interested clients to Health Extension Workers or healthcare providers within Marie Stopes International-operated clinics for comprehensive contraceptive counseling and services.

In a significant development, PSI Ethiopia has digitized the proven counseling messaging of Smart Start, expanding its reach to more adolescent girls, young women, and couples. This approach aligns with the priorities set by the Ethiopian Ministry of Health (MOH) and is made possible through funding from Global Affairs Canada. The interactive and engaging digital messaging has revolutionized counseling services, enabling clients to make informed and confident decisions regarding both their finances and contraceptive choices.

Clients who received counseling with the digital Smart Start tool reported a higher understanding of their options and were more likely to choose contraception (74 percent) compared to those counseled with the manual version of Smart Start (64 percent). Navigators also found the digital tool more effective in connecting with clients, leading to higher ratings for the quality of their counseling.

By December 2023, PSI Ethiopia, working in close collaboration with the MOH, aims to reach over 50 thousand new clients by leveraging the digital counseling tool offered by Smart Start. This innovative approach allows for greater accessibility and effectiveness in providing sexual and reproductive health services, contributing to improved reproductive health outcomes for women and couples across the country.

Building community health worker capacity to deliver malaria care

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Community health workers (CHWs) are critical lifelines in their communities. Ensuring they have the training, support, and equipment they need is essential to keep their communities safe from malaria, especially in the hardest to reach contexts.

For example, in Mali, access to formal health services remains challenging, with four in ten people living several miles from the nearest health center, all without reliable transportation or access. In 2009, the Ministry of Health adopted a community health strategy to reach this population. The U.S. President’s Malaria Initiative (PMI) Impact Malaria project, funded by USAID and led by PSI, supports the Ministry with CHW training and supervision to localize health services.

In 2022, 328 thousand malaria cases were recorded by CHWs); 6.5 thousand severe malaria cases were referred to health centers, according to the national health information system.

During that time, the PMI Impact Malaria project (IM) designed and supported two rounds of supportive supervision of 123 CHWs in their workplaces in the IM-supported regions of Kayes and Koulikoro. This included developing and digitizing a standardized supervision checklist; and developing a methodology for selecting which CHWs to visit. Once a long list of CHW sites had been determined as accessible to supervisors for a day trip (including security reasons), the supervisors telephoned the CHWs to check when they would be available to receive a visit [as being a CHW is not a full-time job, and certain times of the year they are busy with agricultural work (planting, harvesting) or supporting health campaigns like mosquito net distribution].

Supervisors directly observed how CHWs performed malaria rapid diagnostic tests (RDTs) and administered artemisinin-based combination therapy (ACT). They recorded CHW performance using the digitized checklist, interviewed community members, reviewed records, and provided on-the-spot coaching. They also interviewed the CHWs and tried to resolve challenges they expressed, including with resupply of commodities or equipment immediately or soon afterwards.

Beyond the observed interactions with patients, supervisors heard from community members that they were pleased that CHWs were able to provide essential malaria services in the community. And the data shows the impact.

In IM-supported areas of Mali, 36% of CHWs in the first round were competent in performing the RDT, which rose to 53% in the second. 24% of CHWs in the first round compared to 38% in the second were competent in the treatment of fever cases and pre-referral counseling. Between both rounds, availability of ACT increased from 80 percent to 90 percent.

Supportive supervision with interviews and observations at sites improved the basic competencies of CHWs between the first and second rounds, and additional rounds will help to understand the longer-term programmatic benefits.

Taking a market-based approach to scale sanitation in Ethiopia

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During the last six years, T/WASH has worked alongside the private sector and government (Ethiopia’s Ministry of Health, Ministry of Water and Energy, and Ministry of Labor and Skills), among other stakeholders, to increase household access to affordable, quality sanitation products and services. For example, more than 158 thousand households have invested in upgraded sanitation solutions with rapid expansion to come as the initiative scales and market growth accelerates.

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To share the journey to market-based sanitation, representatives of the Ethiopian Ministry of Health and the USAID Transform WASH team took to the stage at the UN Water Conference in 2023.

“Rather than relying on traditional aid models that often distribute free or heavily subsidized sanitation products, market-based sanitation creates sustainable and affordable solutions, integrating market forces and supporting businesses to grow.”

— Michael Negash, Deputy Chief Party of T/WASH

Promoting self-managed care like Self-testing and Self-Sampling

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Here’s how we got there.

Seven years ago, the landscape of HIV self-testing lacked global guidelines, and only the U.S., the UK and France had policies in place that allowed for HIV self-testing. High disease burdened countries in low-and-middle-income-countries (LMICs) lacked evidence and guidance for HIVST despite major gaps in HIV diagnosis.

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Given the success of the program, South Africa’s Department of Health and the United States President’s Emergency Plan for AIDS Relief (PEPFAR) have each embraced the Coach Mpilo model in their health strategy and are embedding it in their strategies and programs.

“The men we spoke to [while I was traveling to South Africa for a PrEP project with Maverick Collective by PSI] were not only decidedly open to the idea of taking a daily pill…many were willing to spread the word and encourage friends to get on PrEP too. We were able to uncover and support this new way forward because we had flexible funding to focus on truly understanding the community and the root barriers to PrEP adoption. This is the philanthropic funding model we need to effectively fight the HIV epidemic, and it’s beneficial for all sorts of social challenges.”

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simplifying consumers’ journey to care in Vietnam

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Babylon’s AI symptom checker and PSI’s health provider locator tool captures real-time, quality data that supports health systems to plan, monitor and respond to consumer and provider needs. But for this data to be effective and useable, it needs to be available across the health system. Fast Healthcare Interoperability Resources (FHIR) standard provides a common, open standard that enables this data exchange.
PSI’s first consumer-facing implementation of FHIR was launched in September 2022 as part of the Babylon Symptom Checker project in Vietnam, enabling rapid alignment between PSI and Babylon’s FHIR-enabled client records systems. PSI already has several other consumer health FHIR implementations under active development in 2023, including PSI’s collaboration with the Kenya MOH to launch a FHIR-enabled WhatsApp national health line for COVID-19 health information. PSI will also look to adopt and scale health workforce-facing FHIR-enabled tools, such as OpenSRP2, which will be piloted in an SRH-HIV prevention project in eSwatini in partnership with Ona by the end of 2023.

— Martin Dale, Director, Digital Health and Monitoring, PSI

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Building on our extensive private sector malaria surveillance work under the BMGF-funded GEMS project in the Greater Mekong Subregion, PSI implemented a case-based disease notification system using social media channels to overcome the limitations of paper-based and custom-built mobile reporting tools. These chatbots, accessible through popular social media platforms like Facebook Messenger and Viber, proved to be user-friendly and required minimal training, maintenance, and troubleshooting. The system was implemented in more than 550 clinics of the Sun Quality Health social franchise network as well as nearly 470 pharmacies. The captured information flows to a DHIS2 database used for real-time monitoring and analysis, enabling rapid detection of potential outbreaks. Local health authorities receive instant automated SMS notifications, enabling them to promptly perform case investigation and outbreak response.

In 2022, private clinics reported 1,440 malaria cases through the social media chatbots, while community mobilizers working with 475 private providers and community-based malaria volunteers reported more than 5,500 cases, leading to the detection of two local malaria outbreaks. Local health authorities were instantly notified, allowing them to take action to contain these surges in malaria transmission. During the same time, pharmacies referred 1,630 presumptive tuberculosis cases for confirmatory testing – a third of which were diagnosed as tuberculosis and enrolled into treatment programs.

Training health workers in Angola

By: Anya Fedorova, Country Representative, PSI Angola

The shortage of skilled health workers is widely acknowledged as a significant barrier to achieving Universal Health Coverage. To address this challenge, PSI supported ministries of health to develop a digital ecosystem that brings together stewardship, learning, and performance management (SLPM). The ecosystem enhances training, data-driven decision-making, and the efficiency of healthcare delivery.

Here’s what it looks like in practice.

In July 2020, PSI Angola, alongside the Angolan digital innovation company Appy People, launched Kassai, an eLearning platform that targets public sector health workers in Angola. Through funding from USAID and the President’s Malaria Initiatve (PMI), Kassai features 16 courses in malaria, family planning, and maternal and child health – with plans to expand learning topic areas through funding from ExxonMobil Foundation and private sector companies. A partnership with UNITEL, the largest telecommunication provider in Angola, provides all public health providers in Angola free internet access to use Kassai.

Kassai’s analytics system to follow learners’ success rate and to adjust the course content to learners’ performance and needs. Kassai analytics are integrated with DHIS2 – the Health Management Information System (HMIS) of Angolan MOH, to be able to link learners’ knowledge and performance with the health outcomes in the health facilities. The analytics track learners’ performance by course and gives visibility by health provider, health facility, municipality, and province. Each course has pre-and post-evaluation tests to track progress of learning, too.

By the end of 2022, there were 6,600 unique users on the Kassai platform and 31,000 course enrollments. PSI Angola’s partnership with UNITEL, the largest telecommunication provider in Angola, allows for free internet access to learn on the Kassai for all public health providers in Angola. Building on its success for malaria training, Kassai now also provides courses in family planning, COVID-19, and maternal and child health. This reduces training silos and provides cross-cutting benefits beyond a single disease.

Implementing the SLPM digital ecosystem brings numerous benefits to health systems. It allows for more strategic and efficient workforce training and performance management, enabling ministries of health to track changes in health workers’ knowledge, quality of care, service utilization, and health outcomes in real time. The ecosystem also supports better stewardship of mixed health systems by facilitating engagement with the private sector, aligning training programs and standards of care, and integrating private sector data into national HMIS. Furthermore, it enables the integration of community health workers into the broader health system, maximizing their impact and contribution to improving health outcomes and strengthening primary healthcare.

A Note from the Leaders of PSI’s Global WASH Team: Our Critical Work To Slow the Spread of COVID-19

Barriers to Safe Behaviors

Our Work

Increasing Access to WASH Products through Market Development

Supporting Healthcare Workers and Pharmacy Staff

WASH Social Behavior Change Campaigns

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Digitalizing contraceptive counseling to reach rural women and girls in Ethiopia

Building community health worker capacity to deliver malaria care

Taking a market-based approach to scale sanitation in Ethiopia

Promoting self-managed care like Self-testing and Self-Sampling

Using peer coaches to counter HIV stigma in South Africa

simplifying consumers’ journey to care in Vietnam

Engaging the private sector for disease surveillance in Myanmar

Training health workers in Angola

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