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PSI/Paraguay S.A.
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Program
Focus: |
HIV/AIDS, reproductive health |
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Target
Regions: |
Nationwide |
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Target
Population: |
Low-income populations, especially adolescents and young adults
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Products:
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Pronta emergency contraception since 2004
Segura oral contraceptive pills since 2001
VitalDía multivitamins since 2000
Pantera condoms since 1998
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| 2006 Estimated Health Impact: |
Unintended pregnancies averted: 21,000 (explained)
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| Year Program Began: |
1996 |
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Project Activities and Highlights
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HIV/AIDS
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Condom Social Marketing
PSI launched Pantera condoms in 1998 and introduced condoms
into the non-traditional market for the first time. Sales have
steadily
increased since that time and to date has sold over 10 million
condoms. Research shows that the percentage of men reporting
condom use with a casual partner in their last sex act had risen
from 61.5% to 74% during the time Pantera condoms have been on
the market. In 2001, PSI/Paraguay S.A. launched Femy female
condoms. |
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Reproductive Health
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Oral Contraceptives
PSI launched an oral contraceptive pill called Segura in 2001
and an emergency contraceptive called Pronta in February
2004. Segura sales are above target and in an agreement with
the Ministry
of Health and CAFAPAR (Paraguayan Pharmacies Net), thousands
of health providers and pharmacists have been trained with information
on oral contraceptives and other modern methods of contraception.
In an agreement between the Ministry of Women for its national
project called "Monitors on Sexual and Reproductive Health
Training," PSI developed several workshops in rural area
about Sexual Violence and Family Planning, including Emergency
Contraception. |
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Multivitamins
Since their launch in 2000, VitalDía multivitamins
have been so successful that it has been difficult to keep up with
demand
for the product and a second production facility was created. PSI/Paraguay
S.A. signed an agreement with a commercial chain of pharmacies
for the distribution of VitalDía. It is now the number one
sales product at this pharmacy chain. |
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Publications
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• PDF 213K
Adolescent Health Project Makes Waves in Paraguay
• PDF 135K
PSI in the News highlights PSI's worldwide coverage
• PDF 1.9MB
Soluciones de Mercadeo Social para las Américas (Social Marketing Solutions for the Americas)
• Contact Info
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