YouthAIDS
AIDSMark



Namibia Social Marketing Association


Program
Focus:
HIV/AIDS, malaria

Target
Regions:
HIV/AIDS and reproductive health: nationwide with a special focus on high-risk populations

Malaria: the 7 northern regions of Caprivi, Kavango, Ohangwena, Oshikoto, Oshana, Omusati, Kunene.

Behavior change communication programs: nationwide with a special focus on youth and high-risk populations

Target
Population:

Sexually active population, mobile populations, soldiers and other uniformed officials, pregnant women, children under five and people living with HIV/AIDS.


2006 Estimated Health Impact:

Episodes of malaria averted: 67,000 (explained)

Unintended pregnancies averted: 2,600 (explained)


Products:





 

New Start voluntary counseling and testing services since 2003

Power Tablet
net retreatment kits since 1999

Supanet insecticide treated nets since 1998

Maximum Gold condoms since 1997


Local
Collaboration:

PSI's local affiliate, The Social Marketing Association (SMA), has signed operating agreements with the Government of the Republic of Namibia and the Ministry of Health and Social Services and the Ministry of Defense.

SMA works directly with the Namibian Defense Force and the Namibian Police on HIV prevention.

SMA also franchises New Start VCT services to various non governmental and faith based organizations in the country including some mission hospitals.

SMA collaborates with various governmental agencies, NGOs, para-statals and the commercial sector for its work with mobile and vulnerable populations on Namibia's borders.


Current
Donors:
British Department for International Development (DFID)

Bristol Myers Squib Foundation

European Commission

The Global Fund To Fight AIDS, Tuberculosis and Malaria (Global Fund)

Norwegian Church Aid

Private foundations

United States Agency for International Development

U.S. Centers for Disease Control and Prevention

U.S. Department of Defense


Year Program Bean: 1997

Project Activities and Highlights

HIV/AIDS

• Social Marketing
Namibia's own Maximum Gold condoms are promoted through social marketing with SMA health educators and volunteers focusing on behavior change communication through through health awareness events in schools, workplaces, villages and other public places. They perform entertaining and culturally-appropriate dramas, conduct question and answer sessions, show educational videos and provide motivational talks. The core strategy of this approach is to present positive reproductive health messages in entertaining formats and to develop new messages based on responses from the target communities. Messages include practical ways to deal with young people's concerns about reproductive health, including abstinence, faithfulness to one partner and correct and consistent condom use. SMA teams work closely with the Traditional Authorities in order to capitalize on their existing structures and the power of natural opinion makers.
•

Risk Reduction among High-Risk Groups
The Corridors of Hope project focuses on truckers, commercial sex workers, informal traders, young women and uniformed border officials as highly vulnerable populations and takes a regional perspective by programming in Namibia, Zambia, Zimbabwe, Lesotho, Mozambique, South Africa and Swaziland. Corridors of Hope is a high-impact intervention to reduce HIV transmission rates. A focus is placed on behavior change messages and edutainment with the target groups including 'saying no', safe sex, condom-negotiation skills for CSWs, STI prevention and treatment, and voluntary counseling and testing.

•

Defense Force Project
SMA health educators conduct HIV awareness events and train Namibian Defense Force peer educators to be a permanent HIV education presence on each base. Maximum Gold condoms are sold in canteens. SMA has also produced a number of innovative IEC materials, including a film (drama), a sexual health handbook and camouflaged playing cards with HIV prevention messages.

•

Voluntary Counseling and Testing (VCT)
VCT was introduced under the New Start brand in February 2003. SMA selects appropriate partners under a franchise scheme to implement New Start VCT services; these are non governmental organizations and faith based organizations which sign Operating Agreements with SMA to run New Start VCT services. SMA provides operational guidelines and protocols, training, mass media marketing, research and monitoring and quality assurance. There are now 16 New Start centers around the country and in 2005 the New Start network provided 33,919 counseling and/or testing sessions, an increase of 118% on 2004. Services are anonymous and highly subsidized, with a waiver for free admission for those who find even the subsidized fee difficult to pay.

•

Palliative Care (non-ART)
Palliative Care in the form of a nutritional supplement called E-pap has been distributed since 2004. This initiative targeted (in 2004) 180 people via SMA pilot sites (New Start sites) and 200 people receiving ART from Oshikuku, Oshakati and Katutura hospitals. The target for 2005 increased to 1800 people. During the course of 2005, 1439 clients received E-pap.

•

Police Project
PSI/SMA started working with the Namibian Police in December 2005 on the “Polaction” project, an HIV Awareness and Prevention campaign for the officers. SMA has developed an excellent relationship with the Police and delivers this campaign nationwide. SMA health educators conduct HIV awareness events at police stations and will train officers as peer educators in 2006 to ensure there is a permanent HIV education presence in each station. Maximum Gold condoms are sold to the Namibian Police who distribute these to officers. SMA has also produced a number of innovative IEC materials, including an STI leaflet, calendars with HIV prevention messages, and a PMTCT leaflet.

 

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Malaria

• PSI/SMA launched a project to market insecticide treated nets in malaria infected regions in the north of the country in partnership with the British Department for International Development in July 1998. This highly successful project ended in March 2002 and was revived with funding from the Namibian Global Fund Programme in 2005 in partnership with the Ministry of Health and Social Services. Long lasting insecticide-treated mosquito nets (LLIN) are being sold at an affordable price mainly directly to individuals, with a particular focus on women and children under five, but also via small shops and NGOs.
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PSI/Namibia produces different themed projects each year on World AIDS Day, December 1.

Publications

PDF 429K
AIDSMark Regional Lessons Learned: Southern Africa

• PDF 249K
Preventing Infection, Inspired by Faith

• PDF 256K
A New Kind of War: PSI Arms African Militaries Against AIDS

• PDF 138K
Africa Malaria Day



• Contact Info



• UNAIDS summary of work with uniformed services
 
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