YouthAIDS
AIDSMark



PSI/Madagascar


Program
Focus:
HIV/AIDS, malaria, reproductive health, child survival

Target
Regions:
Nationwide

Target
Population:

Men and women of reproductive age with special emphasis on high-risk groups such as commercial sex workers, their clients, and sexually active high-risk youth (HIV/AIDS); women of reproductive age (family planning); households with children under five and/or pregnant women (malaria and safe water)


2006 Estimated Health Impact:

Episodes of malaria averted: 3 million (explained)

Unintended pregnancies averted: 215,000 (explained)


Products:

Genicure ulcerative STI treatment kits since 2004

PaluStop
treatment kits for uncomplicated childhood malaria since 2003

Cura-7
urethritis treatment kits since 2002

Super Moustiquaire long-lasting insecticide treated nets since 2001

Top Réseau franchised network of youth-oriented clinics since 2001

Sûr'Eau safe water systems since 2000

Protector Plus condoms since 1998

Pilplan oral contraceptives since 1998

Confiance three-month injectable contraceptives since 1998


Local
Collaboration:
The Ministry of Health and Family Planning; the Ministry of Energy and Mines; "Comité National de Lutte Contre le SIDA" (National AIDS Control Committee); USAID; The World Bank; UNICEF; JICA; GTZ; CARE; ADRA; UNC; SantéNet; AIDS Alliance; ITEM; and INSPC.

Current
Donors:
The Global Fund To Fight AIDS, Tuberculosis and Malaria

The World Bank via local organizations

UNICEF

U.S. Agency for International Development (USAID)


Year Program Began: 1998

Project Activities and Highlights

HIV/AIDS

Top Réseau Youth Friendly Clinics
In 2001, PSI/Madagascar launched a franchise network of youth-friendly private clinics branded Top Réseau with the support of the Gates Foundation in one large city. Subsequently, PSI received additional support to expand the social franchise program to four other urban areas: Antananarivo, Antsiranana, Tolagnaro, and Mahajanga. The project aims at preventing STI transmission and unwanted pregnancy by improving STI case management, and promoting consistent condom use and modern family planning methods among sexually active youth. Top Réseau clinics are promoted among young people looking for confidential, quality, affordable, and youth-friendly services. To date, PSI/Madagascar has trained and incorporated 184 doctors from 123 existing private clinics to provide STI curative and family planning services. PSI encourages effective STI prevention counseling through continuous provider training and a variety of educational tools. The Top Reseau network is supported by a strong youth peer educator program to attract new clients. In 2005, Top Reseau clinics reported more than 41,000 clients. With PSI/Madagascar support, in 2006, selected providers will begin offering voluntary HIV counseling and testing.
Behavior Change Communication (BCC)
PSI/Madagascar’s approach to reducing the transmission and impact of HIV/AIDS is to specifically target high risk groups who have the greatest potential to serve as core transmitters and bridge populations. These include commercial sex workers (CSWs) and their clients, mobile populations, and sexually active high-risk youth aged 15 to 24. Activities include a peer education program with 17 CSW peer educators in 5 major cities. The program provides counseling, education and income generation through condom sales. Mobile Video Unit (MVU) and interpersonal communication (IPC) activities target clients at military encampments, truck stops, bush-taxi stations, and mining towns. Activities designed to promote delayed sexual debut among youth and to reach sexually active youth with STI/HIV/AIDS prevention messages are also implemented. The Ahy Ny Safidy “It’s My Choice” BCC campaign includes radio spots, a weekly radio show, and 4 TV talk shows to raise awareness and encourage discussion concerning safer sexual choices, delay of sexual activity, abstinence, faithfulness, and partner reduction.
Products and Treatment
PSI/Madagascar markets STI prepackaged treatment kits for syndromic management of urethritis (Cura-7) and genital ulcers (Genicure). In addition to quality antibiotics, the kits also contain easy-to-understand (even for low literacy populations) product information, partner notification cards, and condoms. Since 2002, PSI Madagascar has trained 1,685 doctors and paramedics in syndromic management of STIs. PSI/Madagascar distributed more than 14 million condoms in 2005.
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Malaria

Insecticide-Treated Nets (ITNs)
PSI/Madagascar launched the long-lasting insecticide-treated net Super Moustiquaire in response to the high malaria burden in Madagascar. The program targets pregnant women and children under five, who are particularly vulnerable to malaria. Super Moustiquaire is pretreated with insecticide and requires no retreatment for at least 21 washings (about three years). Since 2003, PSI/Madagascar has received funding from the Global Fund that allows the sale of the net at the highly subsidized price of $1.50 to consumers (versus the cost of approx $6 to procure). More than 1.1 million ITNs have been distributed by PSI in Madagascar so far.
Anti-Malarial Treatment Kits
PSI/Madagascar distributes PaluStop Zazakely and PaluStop Zaza, two pre-packaged anti-malarial treatment kits intended to aid the effective home management of uncomplicated malaria in children under five. With funding from the Ministry of Health and the Global Fund, PSI is able to sell the kits at the highly subsidized price of just $0.02 to consumers. In 2005, PSI/Madagascar sold nearly two million doses of PaluStop.
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Reproductive Health

Family Planning
PSI/Madagascar covers approximately 50% of the current contraceptive use in Madagascar. This is achieved through the social marketing of Protector Plus condoms, Pilplan low-dose combined contraceptive pills and Confiance three month injectables. All products are highly subsidized to ensure their affordability to low income clients. To date, more than 1,500 private and public sector doctors and midwives have been trained in family planning counseling and service provision. Public and private sector health providers are regularly visited by PSI/Madagascar medical detailers who explain about and promote PSI supported products including for FP. In 2006, selected private providers from the Top Réseau network will be (re)trained in IUD insertion.
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Child Survival

Safe Water
Some 75% of Malagasy do not have access to clean drinking water, exacerbated by nearly annual cyclones. Diarrheal diseases are among the top 3 causes of morbidity and mortality among children. In response, PSI/Madagascar collaborated with CARE and the Centers for Disease Control to produce, market, and distribute a sodium hypochlorite solution under the brand name Sûr'Eau for point-of-use treatment of drinking water since 2000. Funding from USAID and UNICEF allowed national expansion of the program. In 2005, some 700,000 bottles of Sûr'Eau were sold, enough to treat up to one billion litres of water.
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Future Plans

  •Extend ARH franchise to two new cities
•Launch VCT in selected ARH franchise clinics
•Launch IUD
•Explore introduction of Oral Rehydration Salts and a Diarrhea Treatment Kit
•Explore introduction of micronutrient supplementation

Back to Where We Work


PSI/Madagascar sells its products at non-traditional outlets where they are easily accessible to low-income and vulnerable people.

News

PSI Board Member Dr. Rehana Ahmed discusses PSI/Madagascar and the integration of HIV and Reproductive Health programming

Fighting Malaria in Madagascar

Madagascar Partnership Providing Free Vaccinations and Mosquito Nets

 
Publications

• Fact Sheet: Safe Water in Schools

• Safe Water: Madagascar Success Story

PDF 429K
AIDSMark Regional Lessons Learned: East Africa

PDF 284K
Disinfecting Water, Saving Lives: Point-of-Use Safe Water Products Prevent Diarrhea and Improve Family Health

PDF 167K
Research Brief: Franchised Youth Clinics Motivate Behavior Change in Madagascar

PDF 391K
Madagascar: Revitalizing a Social Marketing Program

• USAID web site: Mosquito Nets Save Lives in Madagascar



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