YouthAIDS
AIDSMark


Côte d'Ivoire Social Marketing Program


Program
Focus:
HIV/AIDS, reproductive health, child survival

Target
Regions:
Nationwide

Target
Population:

Uniformed services, ex-combatants and partners, child soldiers, sexually active young adults, migrant workers, truckers, sex workers, women of child bearing age, children under the age of five, rural populations


2006 Estimated Health Impact:

Unintended pregnancies averted: 152,000 (explained)


Products:

Centre l'Eveil voluntary HIV counseling and testing (VCT) centers since 2004

Female condoms
since 2004

Orasel
oral rehydration salts since 1998

Confiance oral contraceptives since 1996

Prudence
condoms since 1991


Local
Collaboration:
PSI collaborates closely with a local Ivoirian NGO, AIMAS (Agence Ivorienne de Marketing Social), Ministry of Health, Ministry for the Fight against HIV/AIDS, Ministry of Defense, national and international FBOs, CBOs and NGOs and private-sector organizations

Current
Donors:

The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank)

The Global Fund To Fight AIDS, Tuberculosis and Malaria

U.S. Centers for Disease Control and Prevention (CDC)

U.S. Agency for International Development


Year Program Began: 1991

Project Activities and Highlights

HIV/AIDS

Voluntary Counseling and Testing (VCT)
PSI/Cote d'Ivoire began VCT in 2004 with the most visited stand alone center in the country, receiving over 550 clients per month. PSI/Cote d'Ivoire develops mobile VCT activities in military camps for both uniformed services and their families and in rural areas for underserved populations. Each mobile unit receives a daily average of 70 to 80 new clients. PSI/Cote d'Ivoire is a key partner of the Ministry of Defense and Ministry of Health in counseling and testing. During 2006, PSI reinforced no less than 131 counselors among military personnel and 143 counselors among village committees members. PSI also facilitated integration of VCT activities in fixed military health centers. Tuberculosis screening has been integrated into routine VCT activities. Those who test positive are immediately given adequate care and support through a strong referral system that collaborates with PSI.

Targeting High-Risk Groups
PSI works with local NGOs to target interpersonal communications (IPC) campaigns to transport workers and commercial sex workers. To locally implement this regional project, community counselors are trained to reinforce local response and build sustainability. To combat the spread of the virus among those in uniform, PSI/Cote d'Ivoire launched "Opération Haute Protection," an evidence-based BCC campaign targeted at both government and rebel military personnel. PSI/Cote d'Ivoire worked closely with the military medical establishment to design an integrated prevention campaign with 920 peer educators, and to provide condoms and STI treatment kits to military personnel and their families. The project assembled a mobile video unit for use by a health education team that visits military sites. PSI worked also with UNICEF, community-based and faith-based organizations to develop a specific BCC campaign targeting child soldiers in Transit and Orientation Centers that includes promotion of delayed sexual debut and other prevention methods.

Capacity Building with Local Partners
The Ivorian social marketing agency AIMAS continues to expand its range of activities with technical consulting support from PSI, which provides support in the areas of commodity procurement, marketing, administration and audio-visual production. During 2006, with help from PSI, the program increased sales of condoms and oral contraceptives, despite substantial political unrest in the country, and introduced a new product, the female condom. During the next project phase AIMAS plans to introduce injectable contraceptives. AIMAS' audio video production center has produced several films targeting commercial sex workers and featuring testimonials from people living with HIV/AIDS. Other films produced by the Center have been widely disseminated throughout francophone Africa.

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Reproductive Health

Family Planning
PSI/Côte d’Ivoire markets Confiance oral contraceptives and male and female condoms.

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Child Survival

Oral Rehydration
PSI/Côte d’Ivoire continues its oral rehydration salts (ORS) program with Orasel. Implemented in 1998 and distributed without donor funding since 2003, Orasel helps combat dehydration due to diarrheal disease among children under five. This product has the National Program for Child Health’s support and collaborates with the Ministry of Health and UNICEF’s generic ORS to reduce impact of diarrheal diseases.

 

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Future Plans

Through its President’s Emergency Plan For Aids Relief funded projects, PSI/Cote d’Ivoire will produce and distribute palliative care kits to PLWHAs. Each kit will contain a long lasting insecticide-treated mosquito net, a safe water system and a jerry can, condoms, oral rehydration salts, and a brochure describing products use and giving counseling for positive life and list of care and support referral centers.

PSI/Cote d’Ivoire will continue and expand the PSAMAO (Aids Prevention on West Africa Migratory Axes) project with new PEPFAR funding on existing and new cross boarders sites, targeting truckers and sex workers with a comprehensive BCC/STI care/mobile VCT approach on-site.

 

 


VCT

A peer educator works with soldiers at a military VCT center.

Publications

PDF 429K
AIDSMark Regional Lessons Learned: West and Central Africa

PDF 261K
Reaching Sex Workers, Rural Populations with Mobile VCT

Search PSI's research for studies on Côte d'Ivoire



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