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Association Centrafricain pour le Marketing Social (ACAMS)
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Program
Focus: |
HIV/AIDS |
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Target
Regions: |
Nationwide |
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Target
Population: |
Urban youth; rural populations; urban high-risk groups
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| 2006 Estimated Health Impact: |
Unintended pregnancies averted: 25,000 (explained)
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Products: |
100% Jeune magazines since 2005
Lovers Plus condoms since 1999
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Local
Collaboration: |
ACAMS collaborates with the Ministry
of Health, the National AIDS Committee, UNFPA and numerous local
associations. |
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Current
Donors: |
The Federal Republic of Germany through
KfW Entwicklungsbank (the German development bank)
United Nations Population Fund (UNFPA)
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| Year Program Began: |
1991 |
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Project Activities and Highlights
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HIV/AIDS
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Youth Outreach
ACAMS works with UNFPA on a youth outreach program under the brand
100% Jeune. The program is the first inter-country, interagency
collaboration of its type, where the CAR and Cameroon work together
to establish 12 annual themes of interest to youth in the two
countries, and publish and distribute
a monthly French language magazine. ACAMS is also conducting
a weekly live radio show and animations in places frequented
by youth. In this post-conflict country where HIV prevalence
is estimated at 15%, and where marriage and other forms of stable
partnership are rare, 100% Jeune provides a “cool” model for
the behaviors youth must adopt if the country is to reduce
HIV transmission. |
| • |
Correct Condom Use
Research shows a gap between perceived knowledge and ability
to demonstrate correct condom use. An integrated
mass-media campaign, entitled "Pincez
Deroulez" or "Pinch it and Unroll" was launched
to educate the general population on correct condom use and
to promote the sharing of this knowledge as a civic responsibility.
The campaign includes broadcast and print media as well as
the training of local associations to conduct correct use demonstrations.
Television
ads
feature an animated condom demonstrating correct use in conjunction
with four vignettes (two women and two men) who explain that
it is "good to know how…share your ‘know how.’" The
campaign is quite popular and has rapidly been assimilated
into the work of local theatre and music artists. A follow
on campaign specifically targeting women is planned for 2007.
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Social marketing
ACAMS is working to expand access as peace returns to areas of the country
that were previously inaccessible. In 2006, access was expanded from
five to nine prefectures. This expansion will continue in 2007 to cover
the remaining 7 prefectures. Core social marketing activities funded
by KfW include the development of a sustainable distribution
system where commercially possible, massive sampling where
required to introduce condoms, and the development and utilization of
educational materials to promote responsible sexual behavior. Significant
effort is placed on providing education to rural areas through a network
of promoters and contracted partners based in the provinces supported
by mobile video units.
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PSI/Central African Republic's 100% Jeune
Live Bangui program at the
studios of Radio Ndekeluka. 100% Jeune is a subregional
project
collaboration funded by both UNFPA and KfW.
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