PSI collects quantitative data about our social marketing programs by conducting TRaC studies. TRaC is a multi-round survey-based research approach that PSI utilizes to gather information from a representative sample of our target populations. The data collected from TRaC studies allow us to understand characteristics of the groups we work with such as sociodemographics, health behaviors, knowledge about health products, and much more. This information is very useful to understand how to best design our social marketing programs as well as to assess if they are effective.
- Monitoring: TRaC Monitoring studies measure program indicators and trends in indicators over time.
- Segmentation: TRaC Segmentation studies analyze differences in population characteristics and behavioral factors between those who perform a certain health behavior and those who do not.
- Evaluation: TRaC Evaluation studies assess whether the behavioral changes observed over time can be attributed to PSI's social marketing programs.
- Request access to PSI TRaC data.