PSI Research & Metrics Staff Profile

David Jeffries
Consultant
The Gambia

David Jeffries oversees the development new initiatives, including integrating country- and intra-country variance into models, improving measures of...

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Condom Social Marketing in Vietnam | 12.13.10

Condom Social Marketing Fact Sheet (658.65 KB)

PSI/Vietnam uses condom social marketing as a sustainable and effective means to empower the most at-risk populations to lead healthier lives, through consistent condom use and safer sexual behaviors. By using social marketing techniques, PSI is able to engage private sector channels for targeted condom distribution thereby diversifying channels for HIV prevention and creating elements of sustainability in HIV programs.

Related content by category
Country: Vietnam, Asia / Pacific
Health Areas: HIV
Type: Fact Sheet
Behavior Type: Consistent Condom Use