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ABOUT PSI RESEARCH & METRICS  

A PSI core value is "results and a strong focus on measurement." The opening line of PSI's mission statement is "to measurably improve the health of poor and vulnerable people in the developing world." PSI believes in measurement because we believe evidence-based decision making is the best way to improve the performance of our interventions. What matters is what works.

 

Welcome to PSI Research & Metrics, PSI's initiative for evidence-based decision making. We work to improve PSI intervention performance in terms of:

 

1.  Influencing health related behavior of vulnerable populations

2.  Increasing socio-economic equity in the practice of risk reducing and treatment behaviors

3.  Increasing the health impact of interventions in terms of disability-adjusted life years averted

4. Improving intervention cost-effectiveness, and efficiency in terms of cost per product or service delivered

 

Interested in how we are doing? Click on the Performance Review link below, a work in progress that gives a summary of these indicators. Want more detail? Click on the publications tab above for full reports. 

 

Interested in how we measure? PSI Research & Metrics operates on an open source basis. We work daily to make our ideas, lessons, and training materials from our newest initiative called FoQus, to our TRaC surveys and our primary decision making tool, the Dashboard, available for your use, distribution and modification. Do you have questions or ideas on how to make us better? Contact us at research@psi.org

   

     
new Featured Report This report is an exploration of the sexual decision-making processes of men who regularly patronize high-risk entertainment venues in Phnom Penh, Cambodia. It identifies key behavior patterns and social inducements that lead high-risk men to frequently have sex with entertainment workers.  The report also presents a series of personalized archetypes that can be used by programmers to frame behavior change messaging for HIV prevention interventions in entertainment establishment.
Read full report

PSI's monthly and annual Health Impact Reports contain the definitive and official sales and health impact information for a particular month and year. These reports contain PSI's best estimate of the level of protective behavior and the subsequent health impact resulting from the sales of PSI products and services.


Latest Publication in BMC Public Health This paper assesses the reach of selected radio and television programs about family planning and HIV/AIDS and of communications about SFH's socially marketed Maximum condoms in Zambia, as well as their impact on condom use. Findings suggest that the reproductive health and social marketing campaigns in Zambia reached a large portion of the population and had a significant impact on condom use.
Read full article

 
Featured Presentation
This presentation by Rob Gray, Regional Representative, PSI/Asia, highlights research results from PSI's China, Laos, and Myanmar platforms and describes PSI's innovative tools for monitoring most-at-risk populations.
View presentation
 
Featured Report In 2007, PSI/Caribbean conducted an experiment to determine whether and how a condom price reduction would affect condom purchases and use as well as the overall condom market.
Read full report

 


DALY Maps

A DALY map provides a snapshot of the burden of disease by country. Each 'map' is a table showing how many years of healthy life are lost in a given country by health issue, age and gender.
(click here for DALY Map FAQs)                   (click here to view DALY Maps)


Featured Report  This chapter of AIDSMark's lessons learned report describes PSI's innovations in social marketing research, monitoring, and evaluation.
Read full report

Featured Report In July 2007, PSI/Mali conducted a TRaC study to inform the planning of its communication campaign to combat female genital mutilation.  PSI/Mali gained key insights about the factors that influence parents' decisions whether or not to subject their daughters to this practice.

Read full report (en Français)

 

 

 


 

 

 

Featured Webmovie
 
Marie-Laure Curie, Training Manager, explains PSI's logical framework, a tool for the design, management, monitoring, and evaluation of projects. Runtime: 25 minutes. Available in:      English,
Español, Français
See also: additional resources
 

Featured Webmovie
Kim Longfield, Senior Researcher, describes FoQus on Concept Development, a new approach to qualitative research that facilitates the development of a customer-focused brand strategy for PSI's products and services. Runtime: 56 minutes. 
View webmovie (106 MB)
 

Featured Presentation
This presentation by the PSI Strategic Planning Group for Targeting the Poor and Vulnerable describes PSI Research's new method of measuring inequity of health behaviors among PSI's priority audiences. 
View presentation
   
   

 


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