PSI has HIV programs in over 60 countries around the world. Interventions, which include social marketing of HIV products and services and targeted HIV communication, are based upon a commitment to produce measurable health impact and an emphasis upon rigorous research and evaluation.
Although condom social marketing and targeted communication remain cornerstones of PSI's work to address the HIV pandemic, country programs implement an increasingly comprehensive range of interventions in response to the changing needs of specific country contexts and populations. PSI is a leader in HIV prevention initiatives including condom social marketing, HIV counseling and testing, and is increasingly implementing innovations such as male circumcision, targeted communication for concurrent sexual partnerships, and injection drug use interventions.
- HIV Products
In the context of HIV, product social marketing places affordable health-related products within reach of low-income populations and those at risk for HIV while promoting the adoption of healthy behaviors.
PSI distributes high quality male and female condoms at subsidized prices in most countries and free of cost in some countries. Employing traditional (e.g. pharmacies) and non-traditional (e.g. grocery and liquor stores) sales outlets, PSI reaches populations that may not have access to or be able to afford commercially distributed condoms.
PSI also promotes and delivers pre-packaged basic care and prevention packages for people living with HIV/AIDS, male circumcision kits to health care providers, pre-packaged treatment kits for syndromic management of STIs, and lubricants.
- HIV Services
PSI provides a variety of health services to reduce HIV incidence and to improve access to HIV care and treatment around the world. HIV services include HIV counseling and testing, male circumcision, prevention of mother-to-child transmission and family planning/HIV integration and collectively comprise a complete package of services to reduce HIV transmission. HIV counseling includes risk-reduction interventions for those who test HIV-negative and provides referral and linkages to positive living support groups for people who test HIV-positive.
- HIV Communications
PSI's product and service focused interventions are reinforced and complemented by targeted HIV communication activities. These activities span and often combine mass media, interpersonal communication (IPC), community mobilization, and advocacy. They leverage behavioral theory; public health and marketing research; and innovative communication approaches to promote behavior change among those most vulnerable to HIV.
PSI's communication interventions target key audiences such as injecting drug users, men who have sex with men, sex workers and their partners, and uniformed services personnel with tailored messages to promote knowledge and help normalize and reinforce healthy behaviors. Behavioral areas of focus include promotion of delayed sexual debut, concurrent sexual partnerships, cross-generational sex, and HIV risk perception.
- Related Topics
- Social Marketing of HIV Products and Services
PSI and other global health agencies use social marketing and social franchising to increase use of condoms and water-based lubricants, promote male circumcision, improve use of voluntary counseling and testing services, and reduce HIV-related risk behaviors. The effectiveness of social marketing and franchising interventions in preventing HIV is documented in our Social Marketing Evidence Base. The Social Marketing Evidence Base compiles systematically reviewed evaluations of social marketing and social franchising interventions by PSI and other organizations in the countries and health areas where PSI operates.
Learn more about the Social Marketing Evidence Base for HIV