The HIV Department strives to improve the performance of PSI’s and its partners' interventions by applying best practices and piloting, proving, and diffusing innovations in HIV prevention. PSI has HIV programs in over 60 countries around the world. Interventions, which include social marketing of HIV products and services and targeted HIV communication, are based upon a commitment to produce measurable health impact and an emphasis upon rigorous research and evaluation.

Although condom social marketing and targeted communication remain cornerstones of PSI's work to address the HIV pandemic, country programs implement an increasingly comprehensive range of interventions in response to the changing needs of specific country contexts and populations. PSI is a leader in HIV prevention initiatives including condom social marketing, HIV counseling and testing, and is increasingly implementing innovations such as male circumcision, targeted communication for concurrent sexual partnerships, and injection drug use interventions.

Key donors and partners include the US government via the President's Emergency Plan for AIDS Relief (PEPFAR), the Global Fund to Fight AIDS, TB and Malaria, The United Kingdom Department for International Development, KfW, the Royal Netherlands Government and the Gates Foundation.

• PSI HIV Dept Launches New BCC Catalog
  The HIV Department has launched an updated Behavior Change Communications Catalog both online and on DVD.
• PSI to Have Large Presence at the XVII International AIDS Conference
  in Mexico City
  The XVII International AIDS Conference in Mexico City will be held from August 3-8, 2008.
• PSI Staff Present Innovative Programmatic Approaches at the 2008 HIV
  Implementers Meeting in Kampala, Uganda
  The 2008 HIV Implementers Meeting was held from June 3-7, 2008 in Kampala, Uganda to share experiences, best practices and lessons learned on implementing and scaling-up HIV prevention and services worldwide.
• The HIV Department Debuts the International HIV Counseling and Testing Workshop Report
  The International HIV Counseling and Testing (CT) Workshop was held in Lusaka, Zambia from January 21-24, 2008. The theme of the workshop was Towards Universal Access to HIV Counseling and Testing.

To view more videos please visit PSI’s You Tube page: www.youtube.com/healthybehaviors