The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.
- Making markets work for the poor
- Measuring impact
- Speed, efficiency, and outcomes over process
- Decentralization and empowerment
- Long-term commitment to the people we serve
PSI and the Millennium Development Goals